About Radio Tours
Radio promotion is the process of soliciting your music to radio stations to get airplay, build professional relationships, and make fans. It’s used when you have master quality recordings, want to form solid relationships with DJs who are well-connected in your geographic area, and want to be broadcasted to potentially thousands of people in one spin. While regular-rotation commercial radio stations are a tough nut to crack, more viable mediums include college radio, National Public Radio (NPR), satellite radio, and commercial specialty shows (i.e., “locals only” type shows that air late night on weekends on commercial stations). Not only will the DJs play your music, but they can also arrange interviews, invite you to perform live on-air, and even announce your local gigs, contests, and news updates.